Introduction
At Xya Inc. (“Xya”, “we”, “us”), your privacy matters to us. We provide a range of services focused on Artificial Intelligence (AI)–powered wellness insights and other wellness-related offerings (together, the “Wellness Services”) through the Xya Platform.
This Privacy Policy explains how we collect, use, store, share, and protect your information when you use the Xya Platform and our Wellness Services. We encourage you to read it carefully so you understand how your information is handled.
Definitions
- Xya Platform
The websites, applications, software, hardware, content, and services operated by Xya to deliver AI-powered health and wellness services. - Information
Personal Information and, where applicable, Personal Health Information (“PHI”) about an identifiable individual, as defined under applicable privacy laws. - User
Any individual registered to use the Xya Platform, including users accessing services through a third-party program. - Applicable Law
All privacy, health, and data protection laws and regulations that apply to Xya, its partners, and its users. - Content
General wellness or health-related information made available for educational purposes only. Content is not a medical service and should not be relied on as medical advice.
Your Agreement with Xya
Your relationship with Xya is governed by our Terms of Use and any additional terms that apply to specific services. This Privacy Policy explains how we manage your information within that relationship.
Scope of This Policy
This Policy describes:
- What information we collect
- Why we collect it
- How we use and protect it
- When we may share it
- Your rights and choices regarding your information
How the Xya Platform Works and How We Use Information
AI Wellness Recommendation Services
When you register with Xya, we collect basic account information such as your name, email address, phone number, date of birth, gender, and location. You may also choose to provide additional wellness-related information as part of your user profile.
We use this information to:
- Create and manage your account
- Personalize your experience
- Power AI-driven wellness recommendations
- Suggest relevant wellness services based on your interests and usage
For example, if you engage with dermatology-related wellness insights, we may recommend similar wellness services that align with those interests.
Use of Date of Birth and Gender
Your date of birth and gender are used specifically to improve the accuracy and safety of AI wellness analyses. Certain wellness indicators naturally vary based on age and sex assigned at birth, and without this information, results may be unreliable.
This information is not used for advertising, profiling, or unrelated purposes.
Educational Content
Xya may provide educational articles and references to external resources. These are provided for general information only. We do not guarantee the accuracy or completeness of third-party sources.
Face Scan Data and AI Wellness Analysis
Some Wellness Services include an optional facial-based AI wellness scan.
When you use this feature:
- Your device camera is used only while the scan is active
- Images are securely transmitted and processed in real time
- Facial images are not stored
- Images are deleted immediately after analysis
Only non-identifiable results (such as wellness scores or indicators) are saved to your account.
Xya does not use facial images for identity verification, biometric identification, or facial recognition. Scan data is never shared with third parties for their own use.
Other Uses of Information
We may use information to:
- Operate, maintain, and improve the Xya Platform
- Prevent fraud and misuse
- Comply with legal and regulatory obligations
- Ensure platform security and performance
We always aim to use non-identifiable data where possible.
Wellness Disclaimer
All AI-generated wellness insights provided by Xya:
- Are for general informational and lifestyle-support purposes only
- Do not constitute medical advice, diagnosis, or treatment
- Do not replace consultation with a qualified healthcare professional
If you have medical concerns or questions, you should always consult a licensed healthcare provider.
Sharing and Disclosure of Information
Emergency Contacts
If you add an emergency contact, we may share relevant information as configured in your account and permitted by law.
With Your Consent
We may share information with third parties when you explicitly consent, such as for insurance or payment-related services.
Legal and Security Purposes
We may disclose information if required by law or to:
- Respond to legal requests
- Protect Xya’s legal rights
- Prevent fraud or unlawful activity
- Protect user safety
Business Transactions
In the event of a merger, acquisition, or asset sale, information may be shared as part of due diligence, in accordance with applicable legal safeguards.
Data Retention and Deletion
We retain your information for as long as your account remains active. After account closure:
- You will have a limited time to export your data
- Information will then be securely deleted, except where retention is legally required
- Backup data is securely stored and isolated until deletion is possible
Facial scan images are never retained.
Access and Corrections
You can access, update, or correct your information at any time through your account at:
https://xyalife.com/login
If you need help, contact us at info@xyalife.com.
Privacy Controls and Device Permissions
You may:
- Enable or disable two-factor authentication
- Manage email and SMS preferences
- Review login activity
- Control device permissions
Camera access is required only for wellness scans. Notifications are optional.
Safeguarding Your Information
We use appropriate technical, physical, and organizational safeguards to protect your information. Access is limited to authorized personnel who are trained in privacy and security obligations.
However, no system is completely risk-free. You also play an important role in protecting your account by using strong passwords and keeping your credentials secure.
Non-Identifiable Data
We may use anonymized or aggregated data to improve our services, conduct analytics, or support approved research. We do not attempt to re-identify users.
Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Understand platform usage
- Improve functionality
- Personalize user experience
You can manage cookie preferences through your browser settings.
Third-Party Links
Our platform may link to third-party websites for convenience or education. We are not responsible for their privacy practices and encourage you to review their policies.
Updates to This Policy
We may update this Privacy Policy from time to time. The most current version will always be available at:
www.xyalife.com/privacy
Contact Us
If you have questions or concerns about this Privacy Policy, please contact us:
Xya Inc.
Email: info@getXya.ca
960 Lawrence Ave W
North York, Ontario, Canada
M6A 3B6